1. OVERVIEW
Today at 50, the extraordinary Moncler has never been so young. It is more than a down jacket; it is the protection against the freezing cold, the par excellence of insulation.
Founded in 1952, appreciated for the professional quality of its products, using climbers like Lionel Terray as consultants, the company came into the limelight during the 1968 Grenoble Olympics, sponsoring the official uniform of the French team.
The down jacket adds vibrant colours and extreme performance on the ski slopes, treated to protect one from the cold and rain, arrived in the fashion world and on the catwalks, being designed now by famous designers.
It became the success of the 80’s and the uniform of the “paninari” (80’s Italian fashion craze), which was one of the most important fashion trends in Italy. Weighted down by financial difficulties, the company was awarded to Pepper Industries in 1992 by the Grenoble Commercial Court, after presenting a convincing restructuring project.
Reorganized, a new collection was developed, transforming Moncler into a fashion label, which came out of sport shops and entered all the major boutiques around the world.
In 1998 Moncler was bought by the Fin Part group, which also sustained Pepper Industries through large communication investments. Moncler now began to soar and in 1999 presented its first Spring\Summer collection for 2000 under the artistic direction of Remo Ruffini.
In the spring of 2003, the same Ruffini acquired the majority of Moncler (51 %, 24%Vela Financial Holding and 24% Pepper) and started a programme for expansion, also through the enhancement of Moncler children, produced and distributed by Altana Spa.
Meanwhile, of the non clothing product line, the first to be launched was a ski, a perfect synthesis between high-tech and design.
The distribution of Moncler products is exclusive and widespread, reaching about 1500 shops throughout Italy, France, Germany, Japan and the United States. Two exclusively Moncler shops in St Moritz and Coumayeur with another opening in Cortina D’Ampezzo.
In 2002 the global turnover of the company reached 70 million euro, of which 50% was in Italy, 15% in Japan, followed by Germany, France and the United States.
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